Why Quality Content is More Important Than Search Engine Optimization

People in the industry tend to be constantly searching out new ways to improve SEO on their website.  I can't think of a week over the last year where I didn't receive a phone call or an email from someone asking me what can be done to improve search engine optimization on their website, and my answer is almost always the same.  

To honor some of your clients' success, and to provide a quick view into the amount of profit and exposure there is to gain through search engine optimization or SEO, we wanted to quickly share some of the most recent results from our SEO Case Studies.

How Can I Get Ranked on The First Page of Google?

Every web site owner wants to see their web site on the first page of Google and Yahoo and the other major search engines.  We all know that the majority of searches never go past the first page of results, so it's obvious that it would be every web site owner's goal to be ranked number one.  With only 10 results displayed per page, it can be difficult to reach the top 10, especially when every other person that's targetting your keywords is going after the same rank.

The question now, is how can I reach the first page on Google if so many others are trying to as well?

As a web designer and content creator I see websites suceed and die regularly.  It is every web designers nightmare to spend weeks designing and launching a website for themselves or a client only to see it fail several months or years later.  While a lack of advertising, poor word of mouth or even bad design can be the reason behind these failures, often times there is a much more simple solution.  In the web design world, a great design will bring you eye appeal but can never guarantee traffic.  With so many websites online, all offering the same information, it's important to find a way to stand out from the crowd.
Websites can be built in many different ways, and everyone will build and maintain their website differently.  This is great the end-user but even better for the website owner.  By paying attention to your competition, and focusing on always improving your website, you can always find ways to make sure you stand out, preserve your reputation and keep more customers than you send away.

3 Tips to Making Your Website User Friendly

Whether you have an existing website online, are almost finished or just starting the design process, no matter how pleasing to the eye and informative your site is, it without a doubt HAS to be user friendly.  Your site is your window to the world of potential customers, it is your online tool to draw them in, get them excited and get them to buy.  If your website lacks a user friendly interface and suffers from poor organization you're doing your business more harm then good.

To put this plainly, while the worlds most advanced toilet may have the best technology and comfort behind it, if your average bathroom user can't figure out how to flush it, it won't sell or for that matter stay clean.  The same can be said for your companys website, if the average web surfer can't find their way to the check out button, they aren't going to buy.  The web has evolved to a thing of beauty, both in technology and eye appeal.  While the major corporations have an endless IT budget, your company may not, but your customers will expect the same quality and usability that they see from your major competitors.  While this may seem unfair, you should already know and expect this as you already have to fight to steal sales from the big dogs.