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Thursday, 05 April 2012 13:49

7 Tips on Promoting Social Media for Bloggers

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7 Tips to Help Your Promote Your Blog with Social Media

Congrats!  You jumped on the blogging bandwagon and started shelling out articles a few times a week.  Are you surprised to find that nobody instantly started reading your blog?  That nobody seems to know it exists?  The truth about blogging is that you may never have any more readers than yourself, and maybe your mom.  If you're passionate about what you're writing or desperately need it to help your SEO, then you need to help your blog by promoting it.  Probably the easiest way to promote your blog is by using social media websites like Facebook, Twitter, Pinterest (for some of you) and even LinkedIn.  You can take your chances and wait for Google to start indexing your blog and pray you outrank everyone, or you can be proactive and promote your blog yourself.

Follow these easy tips to help your promote your blog using social media:

Use Social Media Sharing Icons

If you haven't started using social media icons or "share me" icons on your website, you are missing out on some serious content sharing possibilities.  By including a Facebook "Share" button or a retweet button for Twitter you provide an easy way for your users to quickly share your article, so even if they only read the intro paragraph, you still get the article shared to their entire list of friend or followers.

Social Media for Bloggers | Use Social Media Share Buttons

BE SURE TO USE META DATA!  If you're blogging platform gives you the option to set meta keywords and descriptions, be sure you use it.  Most of the time it will snag the first few sentences of your blog post, but if Facebook gives you the option to summarize the article on your own, why not take advantage of it?

Provide an RSS Feed Icon

Use RSS Feeds on Your Blog

A lot of people are using RSS feeds to grab articles from sites they trust so that they can stream them all in one place.  At this point, even Google+ profiles can be streamed over RSS meaning that the potential for exposure via RSS feed is extremely high.  Providing the option for an RSS feed not only allows people to stream your content, but also provides the opportunity for website owners that find value or interest in your blog to integrate your blog into their website, providing you with more exposure and even external site links to your blog.

Stream Your RSS Feed on Social Media

If you aren't using LinkedIn to pursue professional and business networking, stop reading this article and go sign up and create a profile.  Once your done, come back and finish this.  Once you've set up your RSS feed and your LinkedIn profile, it's time to plug your RSS feed into your profile.  Adding your RSS feed to your LinkedIn profile and labeling it with the "Blog" option will not only list your Blog for others to find, but it will also automatically stream your new articles through your LinkedIn profile.  Now if you're blog is not really related to your professional career or pursuits, it may not be the best option to merge it with your LinkedIn profile, but it's an option.  In addition to LinkedIn's default RSS feature, you can also acquire 3rd party products like HootSuite and TweetAdder to stream your RSS feed to your Facebook business pages and Twitter accounts.  It makes it much easier when your posts are automatically streamed to all of your accounts than having to go through and post the new article one by one.

Promote Your Blog on StumbleUpon

StumbleUpon is a great site to find random content on.  StumpleUpon users simply enter what they are interested in, everything from travel to marketing, and the system feeds content to them that they may have never seen before, based on the tags associated with the page or site.  It's a great way to find new users and takes very little effort on your part.  As soon as you finish a new article, take a quick minute to submit it to StumbleUpon.  Make sure you have analytics installed to find out if it's generating any traffic and so you're able to make adjustments.

Try Out Pinterest for Blogging

I know guys, you're laughing at me for saying it.  And while the reason you've heard of pinterest might be from a bunch of women sharing recipes and fashion tips, it's starting to become a very popular method for promoting blogs and website content.  So long as you have something of value, or good knowledge to pass on, you may come across some success through the use of Pinterest.  At this point, you still have to request an invite, but if you're able to get one, it's one more avenue to pursue to help promote your content.

Trade Posts with Other Blogs/Guest Blogging

Every once and a while, it's nice to throw a new voice into your blog and allow someone else to produce content for you.  Not only does it benefit you, but it benefits the guest bloggers by letting them creating a back link to their website.  It's a win, win for everyone.  You get new content, they get a link.  And the same works from the other direction.  Submit requests or email bloggers and request the chance to guest blog for them.  The more popular the blog, the better your chances that you will acquire new readers and increase your blog traffic (which for some of us means increased revenue).  If you're not willing to give away back links, you can either "no-follow" the site link to the guest blogger (which is pretty disrespectful and bad for networking well) or you can pursue guest blogging on other websites yourself.  Just remember that you're writing for someone elses blog, so you should not duplicate the content you've written for them on your own website.  The same applies to writers posting on your website, be greatful for the free content but make sure that you agree beforehand that the content must be exclusive to your blog only.

Post on Support Forums

Depending on your blog content and your expertise, you may find it profitable to spend some time of support forums or self help forums interacting with members.  I am personally a member of a number of forums, including the Joomla support forum.  I find quite a bit of opportunity to drive visitors to my blog as many of the articles I have written are often solutions to problems that people are asking about.  If you're a sales expert, find a sales forum and take a look around.  Some of the topics being discussed may give you the opening to link to one of your articles.  Keep in mind that you shouldn't go around spamming your links on forums, but rather use them as a means of assisting others.  Attempt to interact with an actual post, and hint towards an article that you've written that may be useful to the original poster in solving their problem.

 


 

The information presented in the above article is not warranted or guaranteed by myRise Design to be effective and should not be construed as fact. The information is provided for educational and entertainment purposes to provide foundations for the reader to use in personal ventures. myRise Design will not be held liable for any negative consequences incurred from implimentation of the content in this article.

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The Battle for The Title of Best 3rd Party Twitter Client

Over the past several weeks I have made it my personal mission to test out many of the most popular 3rd party Twitter clients to see which one provides the most value and best features.  Of the software tried, only two stood out as worth discussing.  TweetDeck and Hootsuite are by far the two most popular Twitter clients and are used by thousands of people daily.  Both of these clients offer great features, but in order to find out which client would be the best choice for your needs, there of course has to be a winner in the Battle of the Twitter Clients.

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Using Programs Like HootSuite and TweetDesk Harming Facebook Traffic

Over the last several days, fans of the myRise Design Facebook & Twitter pages may have noticed a recent blasting of automated content.  This is the result of a trial run with the "ease of use" automation software from HootSuite.  After initially finding the software useful and great for managing multiple profiles, I took it upon myself to try out their 30 trial of the pro version, to see how well I enjoyed the automatic posting, bulk tweet/post scheduling and the RSS feed integration.  After scheduling 2 days worth of tweets, posts and RSS links, I found it very interesting to not only notice an increase an exposure, increase in Twitter fans but also a descrease in Facebook fans.  While the exposure levels for the Facebook page increased, it was apparent that the automation was driving Facebook users insane, or at least a few of them.  So it led me to start asking questions, and I set out to find out if posting via third party software to Facebook actually hurt your chances of increasing exposure, and this is what I found.

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Why Quality Content is More Important Than Search Engine Optimization

People in the industry tend to be constantly searching out new ways to improve SEO on their website.  I can't think of a week over the last year where I didn't receive a phone call or an email from someone asking me what can be done to improve search engine optimization on their website, and my answer is almost always the same.  

Monday, 19 March 2012 15:33

The 5 Best Tips for Marketing on LinkedIn

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5 Tips for Making The Most Out of Your LinkedIn Profile

LinkedIn is social network aimed strictly at business people and professionals who wish to branch out to look for new career opportunities and to network with other like minded business people and entrepreneurs.  While it is a great platform for job searching and displaying a public resume, it is much more effective when used for lead generation and marketing.

Wednesday, 14 March 2012 14:38

How to Get a Free Business Phone Number

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Get a Free Business Phone Number Using Google Voice

Many small business owners and entrepreneurs, including myself, get into the habit of giving out their personal cell phone number when they first start doing business.  This not only creates a bit of chaos when attempting to handle personal and business calls using the same line, but it also limits the way you are able to greet your potential customers when they call to get information about your services.  While obtaining a new phone number through your wireless carrier or a third party company is a viable option, it can often get very expensive.  In the first stages of starting a business, especially if you're the sole employee, any added expenses hurts your bottom line and lessens the amount of capital you have to put back into your business.

Wednesday, 29 February 2012 23:18

How to Use Facebook Timeline for Business Pages

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Using Facebook Timeline for Business and Brand Pages

Facebook will be launching Timeline for brand and business pages completely on Marchy 30th, 2012.  If you happened to catch my blog this afternoon you noticed the announcement.  Click here to learn about the new Facebook Timeline for Business Pages.

If you're nearly as excited about this new feature for Facebook business pages as I am, then you probably want to know how to get started using Timeline for your brand or business page.

 

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Facebook Timeline Coming to Business Pages

There have been many different opinions thrown out about the Facebook timeline that was released a few weeks back.  Some loved it, some hated it (as usual) but the bottom line came to this, it's here and it's not going anywhere.  Like many changes Facebook has made, they forced the Timeline on users after a few weeks of allowing people to try it out.  While I personally wasn't a fan of it for my personal profile, I instantly wished I could go back to the day where my business profile was a normal profile, so I could take advantage of that giant timeline cover for a banner.

Facebook announced Wednesday that the Timelime will be coming to brand and business pages.  Facebook is currently allowing page admins to preview and setup their business page's Timeline to give it a trial run for 30 days.  This of course means, spend 30 days getting it right, because we'll be forcing it on everyone at the end of the trial period.  The new Timeline pages are set to be released on March 30th, 2012.

 

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To honor some of your clients' success, and to provide a quick view into the amount of profit and exposure there is to gain through search engine optimization or SEO, we wanted to quickly share some of the most recent results from our SEO Case Studies.

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How Can I Get Ranked on The First Page of Google?

Every web site owner wants to see their web site on the first page of Google and Yahoo and the other major search engines.  We all know that the majority of searches never go past the first page of results, so it's obvious that it would be every web site owner's goal to be ranked number one.  With only 10 results displayed per page, it can be difficult to reach the top 10, especially when every other person that's targetting your keywords is going after the same rank.

The question now, is how can I reach the first page on Google if so many others are trying to as well?

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