Do you want to be a florist? You may get started online. Why? In this digital era, running an online business is very lucrative, even those who have conventional stores need an internet presence. Becoming an online florist you can reach customers from various places and also worldwide. As we all know, many people are seeking flowers online for special occasions. On Valentine’s Day, men want to deliver a bouquet of flowers to women. The children need to deliver blooms to the greatest woman, mom, on Mother’s Day. Other occasions when people need fresh flowers are graduation, Teacher’s Day, Thanksgiving, Chinese New Year. and so on. In fact, it is even needed for apologizing, visiting sick people, and many other ways.
Well, for those new florists online, you have to apply three steps below to be successful by keeping customers satisfaction:
Maintain the beauty and freshness of flowers
Florists have to be aware of the importance of flower beauty and freshness. In general, customers choose one flower shop simply because it offers beautiful flowers that stay fresh until it is received by the targets.
Therefore, your very first task is to keep taking care of all flowers you have before they are delivered. TO keep cut flowers fresh, florists ought to cut them properly, take antiseptic, use hair spray, or in short, do special methods.
Give rewards for loyal customers
Everyone loves reward! In business, reward is something that customers receive because of being loyal or buying from a store continuously. In order to keep your customers to be the loyal ones, you need to put much effort, so they won’t leave you and go to your competitors?
What kinds of rewards should you provide? For example, customers who buy over $500 will get 10% off. Don’t forget their birthday! Apart from saying “Happy Birthday”, you may present a nice gift for them on the birthday so they will feel special.
Last but not least, every entrepreneur must be creative and innovative for sure. In running a flower business, at least you do improvement like by adding the varieties of products you have. For instance, if you only offer cut flowers and bouquet, you may offer carnation, flower board, wedding flowers, and much more. Not only in the varieties of product, but also in marketing strategies. To reach more customers and make them satisfied, you have to improve the promotion and marketing. Maybe, you can make articles or videos about taking care of flowers, share information and tips on choosing the right flowers, and so forth.
In short, florists have to maintain the beauty of flowers, try giving rewards, and be innovative to be successful in running the business. Good luck!